For those of us who have been around PR for more than a decade, we remember the time before email, and before digital imagery. The photographer you had commissioned would take the pictures, and then send (through the post) a contact sheet. From this you’d choose the best picture for your story and then order – either from the photographer, or if they had given you the negatives/transparencies – from a photographic production house (www.klphoto.co.uk was a favourite, but before they had a website!). Then you waited. Decent 7″ by 5″ prints would set you back around £2.50, so you knew how many you needed before you ordered. Then, you had to create photo captions – and often, not just stickers for the back of the pic, but a fold-down caption which would be glued on, so that the journalist could read the caption as they looked at the photo.
Well, today we went old-school for one particular job where we wanted the impact of something landing on someone’s desk in an envelope. We got prints (40p each at 8″ by 6″ size from Asda, with 120 copies printed in about 20 minutes!), stuck captions on the back (labels, I’m afraid – I’m not *that* old-school!) and then put them in envelopes to go off to journalists.
Will it pay off? I guess we’ll find out next week when the papers are published, but sometimes actually having a print of a picture in your hand – rather than just a digital image on screen – does help you connect to something far more. There’s something about a ‘real’ photo that has some durability about it.
Mind you, the digital versions that we sent out seem to be proving popular, too – http://www.yorkshirepost.co.uk/news/main-topics/general-news/alluring-scent-of-tudor-nobility-recreated-in-york-1-7398937?utm_medium=twitter&utm_source=twitterfeed
When we set up Pyper, we knew that we wanted to do work that was interesting and varied – and ideally fun. This week is a wonderful Pyper week – doing so much stuff that we absolutely love. Meeting clients about exciting new projects, creating props for filming – 65 bottles of mead and counting – and putting together the most fascinating press packs we’ve ever created is the stuff that happened in the office, whilst we’ve also been out and about filming, with more filming and photography to come in the rest of the week. In fact, it is hard to believe that it is only Tuesday.
Perhaps the most fun part is not only coming up with ideas, but seeing them through at every stage – we roll our sleeves up and deliver every part of the concept, whether that requires us to create signage and props, or assemble attention-grabbing items to send to journalists. We’re as happy sitting at the computer writing scripts as we are being out on location helping with the filming.
So, if you need someone you can rely on to deliver any kind of marketing or PR project, give us a call.
When we heard the news that the next series of Doctor Who will feature Vikings, we just had to pop down to see our friend Ragnar at the JORVIK Viking Centre to see what he made of the sonic screwdriver. His answer? “I think a sword is better.” I guess we’ll have to wait until the episode airs this autumn to find out!
Great piece about this weekend’s ‘Classic Cars’ event on the tourist website, www.whatbritainloves.co.uk – but let’s face it, who doesn’t love romantic steam engines and the coolest of classic cars? Read all about it here:
Some lovely coverage in today’s media about the 150th anniversary of Goathland Station on the North Yorkshire Moors Railway – Yorkshire Post, Northern Echo and ITV! Always a pleasure to work with Don and Kathryn Holton of Heuristics (www.heuristics.org.uk), too.
Links below if you want to see some more of our great pictures.